Green Enough? The Biodegradable Credit Card
“The biodegradable Discover Card is another way for environmentally conscious consumers to do their part to help protect our planet,” says Kelly Tufts, Discover’s director of marketing. The card, which “breaks down 99% [...] in nine months to five years”, will leave less of an impact on the earth than the other 150 card designs Discover makes available for purchase. But in a market and economy wracked by increasing consumer debt ($5710 in credit card debt per consumer in December 2008), is this really what we need?
If Discover was serious about helping the environment (while encouraging rampant overspending), they could do many things: move their other designs to biodegradable plastic, donate 1% (or some other percentage) to a “green” cause, or work towards environmentally friendly practices in their buildings and corporate mentality (which would discourage overconsumption). This card, in contrast, strikes me as a confused attempt to reconcile two very different modalities, with little benefit to anyone.
What do you think? Let me know in the comments!
via Inhabitat and Next Nature.
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