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Illusory Designs & Mind-Hacking Carparks

Axel Peemoeller’s phenomenal treatment of Melbourne’s “Eureka” carpark uses distorted signage splayed across entire walls, beams, and floors; nearly illegible at close range, at the right height and distance the words become two-dimensional, literally “popping out” of the walls and directing drivers where to go.

Peemoeller says that the design has one “numerous international awards” but has not mentioned which. The amount of work that went into this is clearly worthy of such awards! I’m still not entirely sure how a project like this gets put together.

I would especially love to see this in motion–watching the perfectly-clear letters begin to distort and flicker into meaninglessness would be amazing. Any Australians want to put up some video?